Apple calls it revolutionary. I disagree. The concept of radio is as old as … well, as radio. But no one’s made a curated streaming online service quite like this. With the forthcoming Music service, Apple will turn the music world on its ear.
Apple Music is an overhaul of the Music app, which already exists on pretty much every iPhone in existence. On June 30, Apple will re-release it with the exact same name, adding in curated radio stations, streaming music, a subscription service, curated playlists – basically every way you could think of listening to music.
In a behind the scenes event during the 2015 World Wide Developer Conference, Apple gave me a walkthrough of the new service. I leapt at the chance: I’m a huge music fan – like the great bluesman Taj Mahal said, “music keeps me together” – and I was eager to get a close look.