New Delhi’s Arjun Vagale is all about the DIY approach, and his career as a techno producer, DJ, label owner, booking/management agency founder, and music academy creator stands testament to this now “unfavourable” method for success. Growing up during India’s rock and metal explosion in the early 90s, Arjun Vagale is a product of the internet-free environment, and first developed his taste in the electronic music scene the old-fashioned way:
“I was first introduced to electronic music when I received some CD’s by Apollo 440 and The Chemical Brothers from my friend’s father, who frequently brought music back from his international business trips. Having been in a metal band at the time, I was totally blown away by the range of electronic sounds, drum machines, and effects that these artists were using in their music. There wasn’t anything like that available at the local record stores or nightclubs, so it forced me to do my own research to learn more about it.”
“When we first started performing, we were practically playing anything we could get our hands on – we’d bring our computers and keyboards to the club and just hoped the night went well! Then we started getting offered residencies at the clubs. I became the resident at one nightclub for 7 days a week, every week for an entire year, so I ended up paying my dues in a really serious way early on.”
After establishing himself as a producer and DJ for a number of years, Arjun began to expand his musical repertoire by launching the group Jalebee Cartel, a four-piece live electronic band that ended up releasing a number of chart-topping hits and touring the festival circuit for upwards of 120 days a year.
It didn’t stop there – with his established place in the scene and a hardened understanding of the production and DJ process, Arjun soon decided it was time to give back to the community in a big way:
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